Assoc.Prof.Dr. Chokeanand
Bussracumpakorn

Dynamic, Disruptive and Think Big

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This personal information is updated on 2022:

Academic Research Advisor:

§ The Study of Thai Millennial Attitude toward End-of-Life Planning, Opportunity of Service
Design Development.
Author: RAWISSARA MAWONG, CHOKEANAND BUSSRACUMPAKORN;
2022; Conference proceedings article (Distinctive Award Presentation)

§ The Effect of Web Design Quality in the Success Rate of Online Website Design Agency.
Author: Ebrahim Jabbari, and Chokeanand Bussracumpakorn
2022; Conference proceedings article

§ A STUDY ON THE FACTORS THAT MAKE UP A SUCCESSFUL FAST-FOOD BRAND
MASCOT.
Author: Moonjong Cheon and Chokeanand Bussracumpakorn;
2022; Conference proceedings article (The Bronze Award)

§ Stakeholders’ Trustworthiness Toward Co-Creation and Co-Investment in Safe
Agriculture;
Author: Natcha Thamchaisophis and Chokeanand Bussracumpakorn;
2021; Journal article

§ Ethical Value Perception of a Secondhand Fashion Value Chain in Thailand;
Author: Kornkanok Paengyod and Chokeanand Bussracumpakorn;
2022; Conference proceedings article

etc.

Industry Collaboration:

§ Agile Innovation Process
Creative, Strategic and Project Director, Online Content Entrepreneurship, SME Regular Level, Office of Medium and Small
Enterprise Promotion (OSMEP), 2019 – 2020. Project Value, 7 Millions THB, No of Enterprise Participation – 100 SMEs

§ Online Content Entrepreneurship
Creative, Strategic and Project Director, Online Content Entrepreneurship, SME Early Stage, Office of Medium and Small
Enterprise Promotion, 2019 – 2020. Project Value, 16 Millions THB, No of Online Content Startups – 340 Online Startups

§ RETransform – Local Retail Experience Transformation
Creative, Strategic and Project Director, Local Retail Experience Transformation (RETransform), Sponsored by Department of
Business Development, Ministry of Commerce, 2017. Project Value, 10.6 Millions THB, No of Participated Retails – 10 Retails
in 4 regions.

§ 77 Experience – OTOP SELECT
Creative, Strategic and Project Director, ASEAN Affordable Living, Sponsored by Department of Business Development,
Ministry of Commerce, 2016. Project Value, 30.8 Millions THB

etc.